When it comes to imprinted promotional items for your business, you want something to make you stand out. Everyone gives out pens, mugs, and notepads. That’s great if people are going to use it, but it really doesn’t make you shine. You are just another pen tossed into another mug sitting next to another notepad [...]
Archive for the ‘Media Marketing’ Category
Home Brands Winning the Fight Over Big Brands
January 6th, 2012 
admin Christmas is a great time to catch up with family and friends that you hardly see. This year I ran into a friend of mine who works for a chemical manufacturer. The organisation he works for happens to specialise in anti-bacterial hand washes and sunscreen creams. After exchanging our greetings I asked how work was [...]
Why Should Your Company Invest in Branded Merchandise?
January 3rd, 2012 admin The way to get your business to stand out from the competition in a tough economy is to invest in branded merchandise. Nowadays you can get all sorts of products with your logo or marketing message on it, such as mugs, mouse mats and flash drives. The key to success is to create unique, customised [...]
Generating Publicity For Your Business – Knowing Your “Media Market” Is Critical
November 14th, 2011 admin When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. [...]
Posted in Media Marketing 
Tags: Media Market, Media Market Perceptions, Media Marketing, Publicity 
No Comments »Generating Publicity For Your Business – Knowing Your “Media Market” Is Critical
October 7th, 2011 admin When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. [...]